Bringing your Advertising into Focus
In-picture advertising is a unique way to capitalize on a reader’s focus toward images.
As page content loads, so does your ad. And the area where most people are focusing their attention, the main image, becomes the stage for your advertisement.
The numbers speak for themselves. With in-picture advertising, your ads are highly visible, which increases consumer engagement and produces 8X HIGHER click through rates. All leading to a sizable increase in brand awareness.
Based on heat mapping we can see that the reader’s attention is drawn to the lead image on the page. People spend the majority of their time looking at images. So why not use the power of the images to increase the visibility of your ads?