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Displaying the Banner Ad

Banner ads are everywhere, but do they still work?  If you're interested in the podcast on this topic, scroll to the bottom of this post. With the rise of social advertising and conversion conversations many people skip over the humble display banner ads as though they are no more than a has been. Tossed to the cutting room floor they ...
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is buying leads a waste of money

Is Buying Leads a Waste of Money?

There are a lot of vendors in the world trying to get people to buy their leads. This process is not new and is used a ton, especially in industries like insurance sales, real estate, and car sales. But the question is often asked whether it is a waste of money to buy leads or is it still a valuable ...
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Face-Off: Instagram vs Facebook 2018

There have been debates since Facebook bought Instagram, and even before, about which platform is better and which should be the go to source to get more followers and ultimately more business. In the latest episode of Business Acumen, Joe and I discuss which is better in 2018. If you'd prefer to digest this topic in podcast format, listen to ...
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Should Your Business Accept Bitcoin?

When considering Bitcoin as a method of payment for your customers, there are a few things worth considering. Things like security and ease of transaction are important, of course, and there are no doubts that Bitcoin is touted as one of the safest forms of payment on the planet. But there is also the rationale behind why you should, or ...
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Giving Advice Doesn’t Work (for me)

Prefer to listen? Click the play button   “You know what you should do…" Have you ever heard that phrase from someone? I bet if you’re anything like me, you either listened to or rebuked those words depending on who it came from. That super successful friend that you’ve always wanted to be like said those words and you jumped all ...
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